What Is Brand Equity & How to Build, Maintain & Measure It
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A study on brand awareness towards samsung mobile products with competitor | PDF
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![PDF] The Impact of Brand Equity on Advertising Effectiveness ( Samsung and Snowa brand names as a case study) | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/2c51b445ecc9b3ff2a698d8ebee3582a537beaf1/3-Figure1-1.png "PDF] The Impact of Brand Equity on Advertising Effectiveness ( Samsung and Snowa brand names as a case study) | Semantic Scholar")
PDF] The Impact of Brand Equity on Advertising Effectiveness ( Samsung and Snowa brand names as a case study) | Semantic Scholar
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