Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives - Minh-Tri Ha, 2021
Sustainability | Free Full-Text | Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
Keller's Brand Equity Model — What It Is & How to Use It | by Keaton Hawker | Medium
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PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern | PLOS ONE
Sustainability | Free Full-Text | Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism
The Effect of Greenwash Index on Green Brand Equity | Download Scientific Diagram
Green Brand Equity in an Emerging Economy: Ghana in Perspective | SpringerLink
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PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar
The effects of green brand equity on green word of mouth: the mediating roles of three green factors | Emerald Insight
Build Your Brand Value by Becoming More Sustainable
![PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/8aff95c7f4c1df83b6752e0d4a2891add0446488/3-Figure1-1.png "PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar")
PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar
PDF) Antecedents of Green Brand Equity: An Integrated Approach
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PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar
Impact of green marketing, greenwashing and green confusion on green brand equity
Management Science Letters
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PDF] The Factors Affecting Green Brand Equity of Electronic Products in Thailand | Semantic Scholar
Sustainability | Free Full-Text | Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts
Brand equity word cloud with green banner Stock Photo - Alamy
Green innovation and brand equity: moderating effects of industrial institutions | SpringerLink
